Paris Baguette Expands Global Reach with the Launch of Its Regional Manufacturing Hub in Johor, Malaysia

Paris Baguette, the globally

renowned bakery brand under SPC Group, has officially launched its newest regional manufacturing hub in Johor, Malaysia. This milestone, graced by YAB Dato’ Onn Hafiz Ghazi, the Chief Minister of Johor, Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Mr. Hur Young In, Chairman of SPC Group

reinforces Paris Baguette’s commitment to global expansion, increased production capacity, and delivering high-quality bakery products to international markets.

This facility marks a strategic move in Paris Baguette’s global expansion, ensuring a seamless, efficient supply chain that supports the brand’s growing presence across Southeast Asia, the Middle East, and beyond. As demand for premium bakery products continues to rise globally, the Johor hub will play a pivotal role in boosting production capabilities, streamlining international distribution, and reinforcing SPC

Group’s position as a major player in the global food industry.

During the inauguration ceremony, Mr. Hur Young In, Chairman of SPC Group, stated: "With the Johor Production Centre as a strategic hub, we aim to bring wholesome and delightful flavours to the 2 billion consumers in the Halal market,

spanning Southeast Asia, the Middle East, and beyond."

Often referred to as Malaysia’s southern gem, Johor is rapidly emerging as one of the most dynamic economic hubs in the region. With the recently inked JohorSingapore Special Economic Zone (JS-SEZ), the state is on track to mirror the

transformative success of Shenzhen and Hong Kong—creating seamless crossborder trade, attracting high-value investments, and fostering economic integration.

As Johor moves towards becoming a global business and innovation centre, Paris

Baguette’s presence here aligns perfectly with the region’s growing potential as a strategic gateway to Southeast Asia and beyond.

Johor’s Chief Minister Dato’ Onn Hafiz Ghazi praised the company’s investment and

commitment to the region, stating: “Paris Baguette’s decision to establish this hub in

Johor is a strong affirmation of our state’s appeal as a global business and manufacturing destination. With our infrastructure, connectivity, and skilled workforce, Johor is ready to support leading international brands in their expansion